SeneGence
SeneGence International is an American direct-selling company founded by Joni Rogers-Kante in 1999. The company mainly sells cosmetic and skincare products and is headquartered in Foothill Ranch, Lake Forest, California.
SeneGence works on a Multi-level marketing business model, with over 50,000 independent distributors and over $1 billion estimated annual profit. Their salesforce is also known as "SeneSisters," which indicates that most or all of their distributors are females.
The company mainly prides itself on using the latest techniques and technologies to make its products, all in compliance with FDA regulations with no hidden or illegal ingredients. According to the company, all the products are also 100% vegan and generally safe for everyone.
The brand also runs a "Kiss & Tell Preferred Customer" program that allows people not associated with any distributor to try out their products, resulting in a considerable brand outreach compared to its competitors.
Apart from running a successful business, SeneGence is also closely involved in different philanthropic works through "The Make Sense Foundation" or "MSF." It is a non-profit organization that helps women and children in need worldwide and supports other non-profit organizations that contribute to the same goal.
Part of the company's profit on certain products goes to the aforementioned organization, as well as all the donations made by the distributors and the public. Some partners of the Make Sense Foundation who contribute to the same cause include Childhood Cancer Canada, Mommy & Me Cancer Foundation, and Genesis.
SeneGence, although targeting a very specific consumer market, offers many products. Following is a list of all the product categories you will find on Senegene's website::
Makeup
This is Senegene's main product category. Following are all the product lines you can buy as a consumer or sell as a distributor:Lips
- Lip Color, Lip Liner, Lip Gloss, Lip Balm, Lip Care
Remover
- Lip remover, Makeup remover
Eyes
- Mascaras, Eyeliners, Eyebrows, Eyeshadows
Face
- Loose powder, Blush, Foundation, Highlighter, Primer, Concealer, Tinted Moisturizer
Skincare
The skincare product category is further divided into two more sub-categories given an under:General use products
- Moisturizers, Cleansers, Masks, Eye care products, Lip care products
- Men's products (shaving creams, grooming hair balm, etc.)
By concern products
- Fine lines and wrinkles, Acne and blemishes, Anti-aging, Dark spots, Dullness, Dryness, Pores, Sun protection,
- Other treatment products
SeneGence's Compensatin Plan Type is Unilevel
In the unilevel plan, which is used by SeneGence, all directly sponsored members who are recruited by the SeneGence independent distributor are placed under him/her into a single business level. Additional levels are then created as those sponsored members build teams.
The uni-level compensation plan typically will payout on several levels below the distributor, depending on his/her rank.
For example, new SeneGence distributors who are just starting out may only earn commission on the sales volume of their directly sponsored team members or level one. Once they achieve a higher career rank, they may earn commission on levels below their directly sponsored team members. Future rank advancements may include additional levels of commissions earned farther down their sponsor tree.
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Competitors of SeneGence in the Beauty Products industry.
