AdvoCare is a direct-selling dietary supplement company headquartered in Richardson, Texas. The company was founded by Charles Ragus in 1993, initially established as a multi-level marketing organization. It was later converted to a uni-level direct selling structure.
Throughout its years of business, AdvoCare has remained a strong advocate of physical wellness, providing dietary supplements to help people get on with their day more efficiently. All the supplements by AdvoCare are run through rigorous quality checks by an internal medical advisory board before being released to the public.
Advocare is one of the most successful direct-selling companies operating in the United States, with a decent sales force and many growth opportunities for new distributors. The company has a detailed compensation plan and a proper training program to help anyone kickstart their journey as an independent distributor.
AdvoCare is also involved in numerous social work campaigns, among which its fight against child obesity is on top. According to the company's official reports, it donated about 1 million dollars to the cause in 2020 alone and continues to actively play its role in helping the next generation "survive and thrive."
Advocare provides a wide array of health supplements to help people achieve their daily dietary goals and help them improve their overall performance. Some of their primary product categories include:
EnergyThis category targets ordinary people who like to lead an active lifestyle. All the products here are blends of essential amino acids and electrolytes that help keep the user hydrated and energetic. The top-selling product from this category is named "Spark," which is a combination of caffeine and 20 different minerals and vitamins.
Sports performanceProducts in this category are targeted explicitly toward professional athletes. Sports performance supplements help the users fulfill their general protein requirements and support muscles before, during, and after training, and to increase their overall endurance and performance.
Weight managementThis category contains products that help support lean mass growth in the body and helps the users reach their daily nutritional requirements while keeping calorie intake at the lowest. The main products include oral supplements and meal replacement shakes formulated to replace high-calorie, unhealthy foods.
WellnessThe products here are recommended for general wellness. The formulations are designed with people's general fiber and other daily nutritional needs in check. It also focuses on keeping the users fit and improving their overall physical aesthetics by effectively maintaining their overall skin complexion.
Advocare's Compensatin Plan Type is Unilevel
In the unilevel plan, which is used by Advocare, all directly sponsored members who are recruited by the Advocare independent distributor are placed under him/her into a single business level. Additional levels are then created as those sponsored members build teams.
The uni-level compensation plan typically will payout on several levels below the distributor, depending on his/her rank.
For example, new Advocare distributors who are just starting out may only earn commission on the sales volume of their directly sponsored team members or level one. Once they achieve a higher career rank, they may earn commission on levels below their directly sponsored team members. Future rank advancements may include additional levels of commissions earned farther down their sponsor tree.