Social networks are for marketing not for selling!
Social selling by many peoples definition isn't actually selling at all. It's often just another name for social networking and social marketing, which you probably already do today.
We believe social selling is when a prospect, with whom you've built trust with via your social networks, is ready to purchase or take the next step along the customer journey.
Where do you direct them? Do you send them a link to your corporate replicated site and hope they find what they are looking for?