Recent news from around the direct selling industry.
We curate the latest news from the best companies in the direct sales industry so you can stay up-to-date on everything affecting your business.
July 26
by Direct Selling News - The News You Need. The Name You Trust.
Mary Kay Inc. hosted its 60th annual Seminar Conference in Dallas, welcoming nearly 14,000 independent distributors at the Kay Bailey Hutchison Convention Center. To date, the brand’s 60 years of seminars has generated an estimated $4.3 million in local tax revenue and supported more than 17,000 local...
July 26
by Direct Selling News - The News You Need. The Name You Trust.
Betterware de Mexico, now known as BeFra, announced a 5.3% increase in net revenue year over year, and an 8% increase for the first six months of 2024.
July 26
by Direct Selling News - The News You Need. The Name You Trust.
This year, a number of leading direct selling companies have announced their departure from the network marketing model, including most recently Rodan + Fields and Seint. This has unsurprisingly led to significant and widespread backlash from distributors in the field who feel left behind by a culture...
July 25
by Direct Selling News - The News You Need. The Name You Trust.
In its 2024 Sustainability Report, Mary Kay Inc. detailed its environmental, social and economic efforts for the year. These initiatives included water stewardship, a long-term partnership with the Arbor Day Foundation, and sustainable sourcing practices that promote economic well-being for the 16 million...
July 25
by Direct Selling News - The News You Need. The Name You Trust.
USANA Health Sciences, Inc. reported its financial results for the second quarter of 2024. Net sales for the quarter were $213 million, an 11% decline from the same quarter last year, and a 7% decline sequentially.
July 23
by Direct Selling News - The News You Need. The Name You Trust.
SEYTÚ, a Mexican beauty company belonging to the Omnilife Group, announced it will serve as an official sponsor of Miss Universe. This partnership will support pageant participants with SEYTÚ’s paraben-free, hypoallergenic makeup products.
July 23
by Direct Selling News - The News You Need. The Name You Trust.
LifeVantage hosted its global Activate 2024 event, supported by distributor-hosted watch parties and gatherings. The virtual event was a platform for the company to reaffirm its commitment to the direct selling industry.
July 23
by Direct Selling News - The News You Need. The Name You Trust.
Young Living celebrated its 30th anniversary at its YL30 International Grand Convention in Salt Lake City, Utah. Young Living Brand Partners from all over the world gathered virtually and in person at the Salt Palace Convention Center for a chance to learn, network and gain a better understanding of...
July 19
by Direct Selling News - The News You Need. The Name You Trust.
PM-International announced that it has entered into a multi-year agreement with the ATP Tour, a top-tier men’s tennis tour, that will make FitLine the tour’s new Official Sports Nutrition Partner and Official Energy Bar Partner.
July 19
by Direct Selling News - The News You Need. The Name You Trust.
eXp Realty announced the promotion of Troy Palmquist to Vice President of Growth and Product Marketing. Palmquist joined eXp Realty in 2023 as Director of Growth, California and has an extensive background in real estate marketing and brokerage development. In this role, Palmquist will oversee the promotion...
July 19
by Direct Selling News - The News You Need. The Name You Trust.
Fluid, an e-commerce and mobile app platform at the forefront of the AI and digital transformation in the direct sales industry, announced the acquisition of NOW Tech, a leading direct selling mobile application company. This strategic acquisition marks a significant milestone in Fluid’s mission to reshape...
July 18
by Direct Selling News - The News You Need. The Name You Trust.
The Federal Trade Commission’s April vote to approve a final rule banning noncompete clauses received swift and significant pushback from corporations who deemed the agreements necessary to their operations.