ASEA logo
Main Office
Hybrid Binary
Comp Plan
$188.00 Million
Est. Annual Sales
Industry Category
Sales & Transfers

ASEA is a privately owned American direct-selling company headquartered in Utah. It was founded in 2007 and was formerly known as Medical Immune Research Inc. and ASEA Inc. The company has more than 30,000 active associates, with over $180 million in annual revenue as of 2021.

ASEA is primarily known for its cell-regenerating products. The company claims that the supplements introduce an adequate amount of redox-signaling molecules in the body. These molecules significantly improve your body’s cell regenerating ability and protect it from aging and other complications that come with it.

All the company products are redox certified and produced in an FDA-registered and NSF-certified facility. Moreover, ASEA also performs a weekly product sampling with BioAgilytix, a prestigious laboratory that actively tests all the AKEA products to maintain quality for every batch.

While ASEA products have not been identified to have any potential side effects, some scientific studies have raised questions about their effectiveness, further aggravated by zero scientific substantiation. However, further research is to be carried out in the area to draw definite conclusions.

The company also runs a charity program through its Advancing Life Foundation. Throughout its existence, the foundation has been directly or indirectly contributing to numerous social causes, including the provision of clean water, disaster relief and food insecurities, and education.

ASEA has a very selective number of supplements, each targeted to different health areas.  

ASEA Redox Supplement

It is the primary and highest-selling supplement from ASEA. Currently, it accounts for more than half of the annual revenue generated by the company. Redox contains “powerful cellular messengers that help protect, rejuvenate, and restore cells.” It improves immune health, cardiovascular functioning, hormonal balance, and digestive enzyme production.


As we age, our skin’s regenerative ability decreases over time due to the improper functioning of body cells. The result is visibly aging skin with wrinkles and cellulite. RENU 28 is a product that ASEA claims to reverse these aging symptoms and rejuvenate your skin by repairing it at the cellular level. The result, as claimed, is a well-textured and smooth skin that everyone desires past their prime.

Redox Energy Cell Performance Supplement

This supplement also claims to act at cellular levels in your body and gives you the much-needed energy boost to get on with your day. It supports the production of ATP (energy molecule) and helps convert all the extra carbs and fats into useful energy. The supplement also contains L-theanine, which improves focus and promotes cell and neural protection.


This category contains numerous supplements, which are nutrient complexes to fulfill your daily nutritional requirements. Users either use the products alone or in combination for maximum effectiveness. ASEA VIA has also won bronze in the 2020 Stevie award for the company. 

ASEA's Compensatin Plan Type is HybridBinary

ASEA uses a hybrid binary plan, where an additional compensation plan is combined with the binary plan to allow ASEA associates to earn commissions and bonuses in addition to those offered in only a traditional binary plan.

The most common hybrid binary plan combines a uni-level plan with the binary plan tree to allow a associate to earn additional commissions based on the direct sponsored team members. In this model, the ASEA associate would have two views of her genealogy tree. One is referred to as her sponsor tree (containing her directly sponsored team members), and the second is her binary tree which represents her position in her sponsor's binary legs.

ASEA Address Info

1488 West Pleasant View Drive
Pleasant Grove UT 84062
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ASEA: Genesis / Founders Video
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Considerations When Choosing a Beauty Product Direct Selling Company

Choosing the right beauty and cosmetic direct selling company may feel daunting. Here are a few tips to consider when making your decision:

Do Your Research - Before selecting direct selling makeup companies, do thorough research on the company's background and other details. Check out its history and how long it has existed, its success rate, and customer reviews.

Business Strategy - Next, you need to check what marketing strategy the direct selling company uses and its effectiveness. Most direct selling companies use more than one marketing strategy. With this, you can predict the success rate of its products.

Products Offered - This step helps you decide whether a direct selling company's product is a good fit for you. Check out their current list of products and determine how well they meet your potential customer's needs and requirements.

Expected Income - Another factor, which is also very important, is to find out how much you will earn if you finally decide to work with them. Are you going to be making profits or losing?

Compensation Plans - Before choosing a direct selling makeup company, considering their business opportunity and what you will need to do to grow your business, is as important as finding out how much you will make. Usually, every new member should have the same opportunity as older members to attain higher levels. So, you should find out the requirements for each level and how much discount and bonuses you would be earning.