Direct Cellars
Direct Cellars offer a complete wine club experience that enables you to enjoy your wine in the comfort of your own home, having fun with friends and family, through their simple, easy and fast Wine Club selection and deliveries.
David DiStefano is the visionary founder that has steered the wine club's success since 2014. Direct Cellars began as a small internet wine club marketing through word of mouth to friends and family instead of going the traditional advertising route. It now has offices in Fort Myers, Kansas City, and London and has delivered half a million bottles of gourmet wines to its 30,000 members. Direct Cellars continues to grow with a 90% retention rate.
Direct Cellars's Compensatin Plan Type is HybridBinary
Direct Cellars uses a hybrid binary plan, where an additional compensation plan is combined with the binary plan to allow Direct Cellars distributors to earn commissions and bonuses in addition to those offered in only a traditional binary plan.
The most common hybrid binary plan combines a uni-level plan with the binary plan tree to allow a distributor to earn additional commissions based on the direct sponsored team members. In this model, the Direct Cellars distributor would have two views of her genealogy tree. One is referred to as her sponsor tree (containing her directly sponsored team members), and the second is her binary tree which represents her position in her sponsor's binary legs.
