LifeVantage specializes in a new science called Nutrigenomics. This refers to researching, testing, and creating products to address the biochemical effects of aging, with the ultimate goal of biohacking the human body to live longer.

LifeVantage combined cutting-edge research in the field of nutrigenomics with a powerful entrepreneurial vehicle called Life Activated. it is publicly traded on the NASDAQ. LifeVantage products such as Pentadim have also been independently researched in several institutions such as Harvard University and The National Institute of Aging.