Glossary of Direct Selling Terms

Whether you are a new social influencer, brand ambassador, or a successful business builder, we're sure you've had a time when you heard a direct selling term you didn't know the meaning of or weren't sure if you were using the word correctly.

Here is a comprehensive glossary of industry terms used in the direct selling, multi-level marking (MLM), influencer marketing, and networking marketing industries to help you sound like an expert from day one.

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Cold prospects

The meaning of cold prospects is consumers who are well-qualified but are unaware of your company or products. Typical businesses reach such clients through standard marketing techniques like cold calling, advertising, and public relations; e.g., MLM businesses reach them through their distributors.

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