Glossary of Direct Selling Terms

Whether you are a new social influencer, brand ambassador, or a successful business builder, we're sure you've had a time when you heard a direct selling term you didn't know the meaning of or weren't sure if you were using the word correctly.

Here is a comprehensive glossary of industry terms used in the direct selling, multi-level marking (MLM), influencer marketing, and networking marketing industries to help you sound like an expert from day one.

If you found we missed a term, please let us know here!

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Warm Prospects

Warm prospects are individuals who have been receptive to a company's marketing or sales outreach but haven't shown any interest in buying a product or service yet. They aren't as likely to become consumers as hot prospects but are definitely in reach compared to cold prospects.

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