Glossary of Direct Selling Terms

Whether you are a new social influencer, brand ambassador, or a successful business builder, we're sure you've had a time when you heard a direct selling term you didn't know the meaning of or weren't sure if you were using the word correctly.

Here is a comprehensive glossary of industry terms used in the direct selling, multi-level marking (MLM), influencer marketing, and networking marketing industries to help you sound like an expert from day one.

If you found we missed a term, please let us know here!

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Downline

When an upline or distributor recruits into the network, the newly recruited member of the sales force is known as a downline. A downline represents the total income of the consultant. This means that the upline or consultant will be compensated by their own sales and those by their downlines.

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