Glossary of Direct Selling Terms

Whether you are a new social influencer, brand ambassador, or a successful business builder, we're sure you've had a time when you heard a direct selling term you didn't know the meaning of or weren't sure if you were using the word correctly.

Here is a comprehensive glossary of industry terms used in the direct selling, multi-level marking (MLM), influencer marketing, and networking marketing industries to help you sound like an expert from day one.

If you found we missed a term, please let us know here!

Reset

Recruiting

In a direct selling business, recruiting is the addition of new members by a distributor to the downline. Recruiting, in some ways, overlaps with prospecting, as more or less the same marketing techniques are applied while adding new members to the downline.

Suggest Terms for the Glossary

Did we miss a popular multi-level marketing or direct selling term?

If you would like us to add a definition to the glossary, fill out our suggestion form.

Thank you for your contribution. We can't promise to publish every term, but we will review and research each request.