Recent news from around the direct selling industry.
We curate the latest news from the best companies in the direct sales industry so you can stay up-to-date on everything affecting your business.
May 1
by Direct Selling News - The News You Need. The Name You Trust.
Direct Selling News held its 16th Global Celebration event on Tuesday, March 25, 2025 in Irving, Texas to recognize and celebrate the very best of direct selling. Awards and honors were revealed in several categories, including a Lifetime Achievement Award, a Legacy Award, Bravo Awards and the unveiling...
April 29
by Direct Selling News - The News You Need. The Name You Trust.
Medifast, the parent company of OPTAVIA, reported its financial results for the first quarter of 2025. Revenue during the quarter was $115.7 million, a 33.8% decrease from the same period in 2024.
April 29
by Direct Selling News - The News You Need. The Name You Trust.
inCruises revenue in March 2025 reached an all-time high of $31.2 million. This total is the highest monthly revenue in company history, setting a new record. The company attributed the growth to its expanded membership structure, which has been simplified into three tiers.
April 28
by Direct Selling News - The News You Need. The Name You Trust.
Greenway Global welcomed 8,000 distributors from 37 countries as it gathered for a two-day celebration of its eighth anniversary. As part of the anniversary event, Greenway Global announced the launch of multiple new products.
April 28
by Direct Selling News - The News You Need. The Name You Trust.
Melaleuca announced that USA Today has ranked it one of America’s Most Trusted Brands. USA Today’s 2025 consumer trust study surveyed more than 24,000 US consumers and measured emotional connection, trust and transparency, customers’ likelihood to purchase, alignment with personal values and reliability.
April 28
by Direct Selling News - The News You Need. The Name You Trust.
LifeVantage Corporation welcomed more than 2,000 distributors to its annual convention at the Salt Palace Convention Center in Salt Lake City, Utah. The multi-day event gathered distributors from around the world with LifeVantage executives who shared exclusive business trainings.
April 27
by The World of Direct Selling
It’s where direct selling’s next chapter in Europe begins. Registration is complimentary for corporate members of a direct selling company.
April 25
by Direct Selling News - The News You Need. The Name You Trust.
LR Health & Beauty reported its financial results for 2024. Sales increased to $327.9 million in 2024, representing a year-over-year boost of 4.6%. This increase was driven primarily by the realignment of the career plan and successful launches of the company’s cosmetics line and intestinal metabolism...
April 25
by Direct Selling News - The News You Need. The Name You Trust.
Oriflame announced its financial results for the first quarter of 2025. Euro sales during the quarter declined by 7% to $165.3 million, while adjusted EBITDA represented a $1.14 million loss.
April 25
by Direct Selling News - The News You Need. The Name You Trust.
Nature’s Sunshine Products, Inc. published its 2024 Impact Report, sharing the company’s efforts toward social responsibility and sustainability through its environmental, social and governance goals.
April 25
by Direct Selling News - The News You Need. The Name You Trust.
Betterware de México, S.A.P.I. de C.V., now known as BeFra, announced its financial results for the first quarter of 2025. Net revenue for the quarter reached $178 million, a 2.9% year-over-year decline. Gross margin was 66.2% with an EBITDA margin of 15.3%. EBITDA was $27.3 million, while net income...
April 25
by The World of Direct Selling
World Federation of Direct Selling Associations announced the appointment Shaila B. Manyam as the new Chief Operating Officer and Executive Director.