Recent news from around the direct selling industry.
We curate the latest news from the best companies in the direct sales industry so you can stay up-to-date on everything affecting your business.
July 28
by Direct Selling News - The News You Need. The Name You Trust.
Amare Global announced the launch of its Skin to Mind skincare line, designed to bridge the gap between dermatology and neuroscience.
July 27
by The World of Direct Selling
This article discusses six key areas where mistakes can seriously disrupt the relationship between the company and its field.
July 24
by Direct Selling News - The News You Need. The Name You Trust.
Mary Kay Inc.’s iconic pink Cadillac has gotten a makeover. The fully electric pink Cadillac OPTIQ debuted at the Mary Kay annual Seminar in North Carolina, a symbol that the company said is more than a vehicle upgrade but a “recharged vision for the future of the iconic beauty brand.”
July 24
by Direct Selling News - The News You Need. The Name You Trust.
Oriflame announced its financial results for the first half of 2025. Euro sales during the second quarter fell 10% to $156 million with an adjusted EBITDA of $2.2 million.
July 23
by Direct Selling News - The News You Need. The Name You Trust.
USANA Health Sciences, Inc. announced its financial results for the second quarter of 2025. Net sales were $236 million, representing an 11% growth year-over-year but a 5% decline sequentially.
July 23
by Direct Selling News - The News You Need. The Name You Trust.
New results from a human clinical study revealed that LifeVantage Corporation’s MindBody GLP-1 System provides increased fat loss, improved cravings control and healthier body composition.
July 22
by Direct Selling News - The News You Need. The Name You Trust.
As you know, we recently released the results of our first half of 2025 Year-over-Year Quick Poll. I personally reached out to 100 companies with a minimum of $50 million Annual Revenue Run Rate (ARR) in North America and asked them how they are doing, inviting them to share an anonymous snapshot of...
July 20
by The World of Direct Selling
2025 is a milestone year for UK D2C retail body the UK Direct Selling Association, with the organization celebrating its 60th year.
July 18
by Direct Selling News - The News You Need. The Name You Trust.
At its 2025 Get Loud Convention in Dallas, Texas, Plexus Worldwide raised more than $100,000 for the North Texas Food Bank.
July 17
by Direct Selling News - The News You Need. The Name You Trust.
Oliveda International, Inc. announced that its subsidiary Olive Tree People Inc. experienced 70% growth in the first half of 2025. The waterless beauty company saw 3000% growth in 2024, its second year of operations within the US, and reached sales of more than $100 million. A “surprise” brand is expected...
July 17
by Direct Selling News - The News You Need. The Name You Trust.
In this episode of Direct Approach, Wayne Moorehead sits down with Jennifer and Bret Bonacorsi, Co-Founders of jBloom, to explore how their people-first leadership style and intentional culture have become their company’s biggest differentiators.
July 17
by Direct Selling News - The News You Need. The Name You Trust.
For the second consecutive year, Mary Kay Inc. has been included on the Forbes Best Brands for Social Impact. This year, Mary Kay earned the ninth spot and was the only beauty brand in the top ten.
July 17
by Direct Selling News - The News You Need. The Name You Trust.
The center and adjoining skywalk and viewing platform will offer distributors a glimpse into the company’s packaging and shipping processes, while lighting installations, projects and cinema seats will create what the company hopes will be an immersive and memorable experience.
July 15
by Direct Selling News - The News You Need. The Name You Trust.
Direct Selling Association CEO Dave Grimaldi urged Federal Trade Commission leadership members to make rules based on data, not assumptions. Grimaldi was participating in a panel discussion hosted by the American Enterprise Institute entitled The FTC at the Crossroads: The Path Forward for Competition...
July 15
by Direct Selling News - The News You Need. The Name You Trust.
Mary Kay Inc. released its 2025 Sustainability Report, which showed progress towards its 2030 commitments and shared milestone achievements as it works to improve social, economic and environmental sustainability.
July 14
by Direct Selling News - The News You Need. The Name You Trust.
Xyngular announced a strategic rebrand as Xyngular, The Biohacking Company. The company will now heighten its focus on redefining health optimization with advanced science, clean formulations and simplified systems.
July 14
by Direct Selling News - The News You Need. The Name You Trust.
Direct Selling News recently conducted a quick poll to measure year-over-year (YoY) revenue performance across the direct selling channel during the first half of 2025. The results reflect a mixed but informative snapshot of the industry's current momentum.
July 13
by The World of Direct Selling
This article explores product categories set to experience greater growth in direct selling and how modern technologies are enhancing sellers’ capabilities.
July 11
by Direct Selling News - The News You Need. The Name You Trust.
Bravenly Global reported a record-breaking achievement for June, posting $9 million in sales revenue. This milestone is the highest recorded revenue in company history and reflects the brand’s consistent organic growth, from $1.5 million in 2021 to more than $50 million in 2024.
July 10
by Direct Selling News - The News You Need. The Name You Trust.
Mary Kay Inc. announced plans to be part of providing aid for vital relief and recovery efforts in Central Texas in the wake of the region’s devastating flash flooding.
July 9
by Direct Selling News - The News You Need. The Name You Trust.
Texas-based Vistra donated $500,000 to organizations assisting with immediate relief and recovery efforts in the wake of the devastating floods in Kerr County and Central Texas.
July 9
by Direct Selling News - The News You Need. The Name You Trust.
Sunrider International announced the debut of a next-generation, AI-powered mobile app. Sunrider Daily is a redesigned and reimagined replacement for its 2024 Sunrider Connect app, and was rebuilt based on user feedback to provide smart tools, personalized features and the integration of real-time insights,...
July 9
by Direct Selling News - The News You Need. The Name You Trust.
A US federal appeals court has overturned the Federal Trade Commission’s “click to cancel” rule. The rule would have made it easier for consumers to cancel subscriptions by requiring companies to provide a straightforward way to cancel subscriptions and recurring charges and would have made it illegal...
July 7
by Direct Selling News - The News You Need. The Name You Trust.
Zinzino announced its preliminary Q2 2025 earnings report. Group revenue during the quarter rose 56% year-over-year, reaching $83 million.
July 7
by Direct Selling News - The News You Need. The Name You Trust.
Uniting two distinct companies is never an easy task, especially when the two companies offer very different products. But when Betterware acquired Jafra in 2022, the company chose to forge a new path and create a strong, forward-thinking home that could empower both brands to do what they do best while...