Amway logo
Main Office
Comp Plan
$9.00 Billion
Est. Annual Sales
Industry Category
Sales & Transfers

Amway is an international direct-selling company founded in 1959 by Jay Van Andel and Richard DeVos. The company mainly sells beauty, health, and home care products through independent distributors. Right now, it is the biggest direct-selling company in the world, with over 3 million distributors in over 100 countries and roughly $9 billion of annual revenue.

Amway works under several different brand names in other countries. Some of their most renowned brands include Artistry, Nutrilite, eSpring, and Xs. Artistry includes skincare cosmetics and anti-aging serums and generates about 25% of the total annual revenue for the brand.

Nutralite Is a health and supplements brand that generates about 45-50% of the total annual revenue for Amway. The rest of the bands collectively generate the remaining revenue of the total annual sales.

Amway distributors are known as "Independent Business Owners,' or IBOs. They can sell the products directly to the consumers and mentor and sponsor other people. As a result, they earn commission on their own sales as well as sales of their downlines. The IBOs usually get products at a discount and then sell them at a profit.

Although the company has a fair share of scandals to its name, it is undoubtedly one of the world's most profitable privately owned companies, both in direct and retail businesses, with many opportunities for direct sales aspirants.

Given the substantial size of the company and numerous brands under its wings, Amway sells everything in its respective niches. Amway features the following main product categories on its website:


This category contains general physical and digestive well-being products, including energy drinks, vitamin supplements, weight management supplements, sports nutrition, and energy drinks. All the products are sold under "Nutralite" and "XS."


Amway's Beauty includes skin care products, Makeup tools, products, fragrances, and a specialized app that provides the user with a personalized skin care regimen and ideal products to complement it. All the products are sold under a single brand, "Artistry."

Personal Care

Contains general body care, hair care, and oral care products, such as body washes, lotions, toothpaste, oral rinses, etc. All the products are sold under brand names G&H, Artistry, Sanitique, and Glister and contribute a significant chunk to Amway's overall annual revenue.


Daily household products include cookware, disinfectant cleaners, surface cleaners, laundry, etc. All the products are sold under different brand names, including Amway, iCook, Pursue, and eSpring. 

Amway's Compensatin Plan Type is Breakaway

The breakaway plan is used by Amway to organize their groups of distributors. In a breakaway plan, also commonly referred to as "a plan within a plan," the Amway distributors are paid in two different ways depending on if they have reached a "breakaway rank".

Once a Amway leader reaches the breakaway rank, she and her downline form a new unit where she will earn commission based on the rules for her rank. Some compensation plans have multiple breakaway groups that are formed as the distributor hits the rank goals. This is often referred to as a stairstep breakaway plan.

Amway Address Info

7575 Fulton Street
East Ada MI 49355-0001
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Considerations When Choosing An Household Goods Direct Selling Company

Now that you have decided to pursue a career in direct sales, the natural next step is to determine which household goods direct selling company you want to work for.

Here are some considerations when choosing a household goods direct selling company:

The Product and Market Size - Many direct sellers join a household goods direct selling company because they believe in the product base. Choosing a particular product base will help you narrow down your options but remember that even then, you are still likely to have several options, so it would help a lot to consider all factors before making your choice.

Reasonable Compensation Package - Choose a company with a competitive but reasonable compensation package. If you put in the effort and build a large base of customers, you should be able to achieve your financial objectives sooner rather than later.

Brand Recognition - When selecting a direct sales company, you should conduct as much research as possible, primarily if the company is new to the direct-to-consumer industry. Joining an established direct sales company would benefit from massive brand recognition, as consumers would be familiar with the company and its product line, making it possible to market your products.