Natures Sunshine Products
Nature's Sunshine is an American health and wellness company headquartered in Lehi, Utah. It was founded in 1972 by a couple, Gene Hughes and Kristine Hughes, and has since been providing personalized health products to people, from daily essentials to weight loss supplements and anything in between.
Nature's Sunshine works on a direct-selling business model and has over 500,000 active independent managers and distributors, with over $400 million in annual revenue. The company's products operate in more than 40 countries and provide about 500 solutions to consumers to help them lead healthy lifestyles.
Nature's Sunshine also owns Synergy Worldwide, another direct-selling health, and wellness company that provides consumers with clinically approved, personalized health solutions. Products for both companies are manufactured in the same facility and presented and distributed by the same independent sales representatives.
Apart from health products, Nature's Sunshine Products is also known for its philanthropic endeavors. In 2021, the company partnered with the University of Utah to provide scholarships to underprivileged and underrepresented children under their "Opportunity Scholars" program.
The company is listed in the NASDAQ stock market, with the ticker symbol NATR.
Nature's Sunshine Products provide over 500 health solutions in over 17 different health areas, including general fitness and energy products, joint-support medicines, weight management, gut health, and men's and women's sexual health.
Following are some of their most revered categories:
Gut & Digestion
The category includes numerous supplements (tabs) that support normal gut health. The best-selling product from the category is LB-X, which specifically supports the intestinal system and regulates bowel function. Other notable digestive supplements include Probiotic eleven and Stomach Comfort, both natural and effective.Mood
This category targets women to help improve their stress and brighten their mood, mainly with good scents. The best-selling product from the category is Clary Sage- a Salvia sclarea oil with an herbaceous aroma. It is usually mixed with other products for full effect.Detox & Cleansing
Nature's Sunshine Detox & Cleansing consists of products that are made of 100% vegan ingredients and are specially designed to cleanse the body of excess waste. The top-selling product in this category is CleanStart Cleanse. This supplement supports general health by maintaining proper energy levels and easing the digestive system.Memory & Brain
Products in this category include stress relievers and general mental well-being products. As per the company's claim, a unique product from this category is Ashwagandha, which boosts mood, improves resistance towards stress, and helps maintain cognitive performance against aging.Natures Sunshine Products's Compensatin Plan Type is Breakaway
The breakaway plan is used by Natures Sunshine Products to organize their groups of distributors. In a breakaway plan, also commonly referred to as "a plan within a plan," the Natures Sunshine Products distributors are paid in two different ways depending on if they have reached a "breakaway rank".
Once a Natures Sunshine Products leader reaches the breakaway rank, she and her downline form a new unit where she will earn commission based on the rules for her rank. Some compensation plans have multiple breakaway groups that are formed as the distributor hits the rank goals. This is often referred to as a stairstep breakaway plan.
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