Oriflame Cosmetics
Oriflame is a Swedish direct-selling brand that makes beauty and personal care products. The company was started in 1967 by two brothers to make a difference in the beauty industry. While that’s up to the customers to say whether it really makes a difference, Oriflame has grown at a gigantic phase since its official launch.
Right now, Oriflame is one of the biggest and most successful direct-selling companies in the beauty sector, with over 60,000 employees and more than 3 million direct sales representatives operating in 60 countries worldwide. The annual revenue generated by the company currently stands at $1.16 billion, projected to even increase in the upcoming years. Oriflame has also been listed on NASDAQ Stockholm up to 2019.
What makes Oriflame so successful is its response to the ever-changing trends in the beauty industry, its unique marketing strategies, and the numerous incentives it provides to its representatives. The company constantly improves and reformulates to stay current with the industry standards while remaining safe and effective.
Besides running a successful business, Oriflame is also involved in numerous philanthropic endeavors. The most notable among them is the World Childhood Foundation- a non-profit organization Oriflame established with the Queen of Sweden, which aims to raise awareness to reduce the plight of marginalized children around the world.
Oriflame is a strong advocate of environmental sustainability and has planted millions of trees as a part of environment-related campaigns. The company is also one of Europe’s Climate Leaders. It is constantly striving to reduce its carbon emissions to zero, or minimum at least.
Following is an overview of all the products you will find on Oriflame’s official website:
Skincare
Basic skincare products include moisturizers, creams, cleansers, serums, masks, etc. The products are sold under different brand names, including NoVage, Waunt, Love Nature, Optimals, Royal Velvet, and Sun 360.Makeup
Includes every makeup component and tool for the face, eyes, lips, nails, and nails. These are also sold under brand names, including The One, Giordani Gold, and OnColour. The products are available across all regions Oriflame operates in.Bath and Body
This category includes everything the body needs to stay fresh and clean. Some of the most popular products from Oriflame’s bath and body line include body moisturizers, manicure and pedicure products, and antiperspirants. The products are sold under many brand names, including Swedish Spa, Love Nature, Feel Good, Feet Up, and Sun 360.Other products
Other product categories from Oriflame include fragrances, wellness, men, and haircare. Although they aren’t significantly popular, like the makeup and skincare line from the company, they still generate good profits for the company.Oriflame Cosmetics's Compensatin Plan Type is Breakaway
The breakaway plan is used by Oriflame Cosmetics to organize their groups of beauty consultants. In a breakaway plan, also commonly referred to as "a plan within a plan," the Oriflame Cosmetics beauty consultants are paid in two different ways depending on if they have reached a "breakaway rank".
Once a Oriflame Cosmetics leader reaches the breakaway rank, she and her downline form a new unit where she will earn commission based on the rules for her rank. Some compensation plans have multiple breakaway groups that are formed as the beauty consultant hits the rank goals. This is often referred to as a stairstep breakaway plan.
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