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Main Office
Comp Plan
$2.71 Billion
Est. Annual Sales
Industry Category
Sales & Transfers

Primerica is an American direct-selling insurance company providing financial services to people since 1977. The company was started by A.L. William and was initially named America Can Company. The name was changed to Primerica in 1987 after Triangle industries acquired the company's packaging and name rights.

Primerica has been listed on NASDAQ and New York Stock Exchange. It has a 130,000 strong independent salesforce and 2000 corporate employees. Moreover, the company has more than 4.3 million life insurance clients and over 2 million client investment accounts.

All combined, Primerica is one of the biggest and most profitable financial service companies in the direct-selling space, with over $2.71 billion in annual revenue.

The company was also mentioned in the Forbes list of "America's 50 Most Trustworthy Financial Companies" in 2015, further cementing its credibility.

Throughout the four decades Primerica has been in the business, the company has been in one major controversy. However, it ended quickly through a mutual settlement in 2014.

The company primarily sells term life insurance, which makes up more than 50% of the total clients using the service. The company offers other financial services, including home insurance, mutual funds, and credit monitoring. Just in case you are new to the terms, the following are some short descriptions that'll help: 

Life Insurance

Life insurance is a contract between an insurer and an insurance policyholder. Upon making the contract, the policyholder is obligated to provide you (or the designated beneficiary) a specified sum of money if the insured person dies or, sometimes, catches a terminal illness. 

It is further divided into life, universal, and term protection. Term insurance covers you for a specified amount of time, life insurance for your whole life, and universal provides you with flexible long-term protection. 

Home Insurance

Home insurance, or homeowner's insurance, in the same context as life insurance, covers a private residence. For example, if something unexpected or accidental occurs in your home or your belongings, home insurance will protect you against it. The accidents can include fire damage, wind damage, theft, or anything else that could harm your private property.

Mutual Funds

When a company pools investments from many investors and invests them in profitable areas such as stocks, equities, or other securities under the supervision of a professional manager, it is called a mutual fund. Any profit/gains generated from these investments are distributed proportionally among the investors after cutting expenses and levies.

Credit Monitoring

Credit monitoring is just what the term means- tracking changes in the borrower's behavior so that you know if potential fraud is occurring via your bank account. Since you get real-time credit reports, you can be sure that your account remains as safe as it can be. 

Primerica's Compensatin Plan Type is Breakaway

The breakaway plan is used by Primerica to organize their groups of representatives. In a breakaway plan, also commonly referred to as "a plan within a plan," the Primerica representatives are paid in two different ways depending on if they have reached a "breakaway rank".

Once a Primerica leader reaches the breakaway rank, she and her downline form a new unit where she will earn commission based on the rules for her rank. Some compensation plans have multiple breakaway groups that are formed as the representative hits the rank goals. This is often referred to as a stairstep breakaway plan.

Primerica Address Info

1 Primerica Pkwy
Duluth Georgia 30099

Primerica Contact Info

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Recent News for Primerica

Thursday, May 30, 2024
Primerica, Inc. (NYSE: PRI), a leading provider of financial services and products in the United States and Canada, announced today the release of the Continue reading
Monday, May 6, 2024
Primerica, Inc. (NYSE: PRI) today announced financial results for the quarter ended March 31, 2024. Total revenues of $742.8 million increased 8% comp Continue reading
Monday, April 22, 2024
Primerica, Inc. (NYSE:PRI) announced today that it will hold a webcast on Tuesday, May 7, 2024, at 10:00 a.m. Eastern time to discuss the Company’s re Continue reading
Friday, April 19, 2024
Law Offices of Howard G. Smith announces an investigation on behalf of Primerica, Inc. (“Primerica” or the “Company”) (NYSE: PRI) investors concerning Continue reading
Thursday, April 18, 2024
Primerica, Inc. (NYSE: PRI), a leading provider of financial services and products in the United States and Canada, today issued a statement in respon Continue reading
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Considerations When Choosing An Insurance Direct Selling Company

When choosing a company to represent, online reviews and prices of insurance packages are a great place to start. Still, there are additional items to consider before making your choice.

Company Reputation - The reputation of the direct sales insurance company will impact your ability to sell their products. The better the reputation, the easier it will be to convince potential customers to put their money into your product.

Customer Service - When selling non-life insurance, like car insurance, your customers will want a high-quality customer support team when dealing with insurance claims.

Financial Stength - The financial strength of the direct selling insurance company is essential for you and your customers to depend on them in the future.